A model in an oversized orange coat stands under a single spotlight in haze

Project —

Fashion & Beauty

·

2026

Signal Orange

Signal Orange

Signal Orange

AW26 campaign film, shot in one night on a single stage.

AW26 campaign film, shot in one night on a single stage.

AW26 campaign film, shot in one night on a single stage.

Client

Maison Oré

Client

Maison Oré

Director

Kenji Arai

Category

Fashion & Beauty

Year

2026

Runtime

00:45

Format

4:5

A campaign for the house's first outerwear line, built to live vertically first.

A campaign for the house's first outerwear line, built to live vertically first.

A campaign for the house's first outerwear line, built to live vertically first.

The approach

One stage, one hard top light, a lot of haze. We designed every frame for 4:5 and 9:16 before cutting the 16:9.

What we made

  • 45s campaign film

  • 6 × 9:16 edits

  • Lookbook stills

A model in an oversized orange coat stands under a single spotlight in haze

The film

4:5

·

00:45

Signal Orange

(02) — Results

1

1

1

Night on stage

24

24

24

Assets delivered

2.3×

2.3×

2.3×

Engagement vs. AW25

(03) — Stills

Close-up of the orange coat under a hard top light on stage
Colourist grading footage at an editing console

(04) — Credits

Crew

  • Producer — Alba Reyes

  • Director of Photography — Jonas Wirth

  • Stylist — Mina Sato

  • Editor — Sam Orrell

  • Colourist — Yuki Brandt

Recognition

A dancer mid-move on a rain-soaked rooftop with city lights behind

Next project

After Hours ›

After Hours ›

After Hours ›

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