A dancer mid-move on a rain-soaked rooftop with city lights behind

Project —

Commercial

·

2026

After Hours

After Hours

After Hours

A launch spot built around one dancer and a city that never sleeps.

A launch spot built around one dancer and a city that never sleeps.

A launch spot built around one dancer and a city that never sleeps.

Client

Lumen Audio

Client

Lumen Audio

Director

Ruth Okafor

Category

Commercial

Year

2026

Runtime

00:30

Format

16:9

Launch Lumen's first noise-cancelling headphones to a younger audience without showing a single spec.

Launch Lumen's first noise-cancelling headphones to a younger audience without showing a single spec.

Launch Lumen's first noise-cancelling headphones to a younger audience without showing a single spec.

The approach

We cast a dancer, not a model, and let the city do the rest. Shot handheld on a rooftop in the rain.

What we made

  • 30s TVC

  • 15s / 6s cutdowns

  • Social edits

A dancer mid-move on a rain-soaked rooftop with city lights behind

The film

16:9

·

00:30

After Hours

(02) — Results

30s

30s

30s

Broadcast spot

9

9

9

Markets

#1

#1

#1

Launch week sales

(03) — Stills

The dancer wearing headphones in a neon-lit city street at night
Director and crew watching a field monitor on set

(04) — Credits

Crew

  • Producer — Tom Achebe

  • Choreography — Lea Moreau

  • Director of Photography — Ama Boateng

  • Editor — Iris Kahn

Recognition

Four friends on a cliff edge, one holding a red flare trailing smoke over the sea

Next project

Wildfire ›

Wildfire ›

Wildfire ›

Create a free website with Framer, the website builder loved by startups, designers and agencies.