Starting Line

One sprinter, one floodlight, the longest ten seconds of the year.

Client

Stride Athletics

Client

Stride Athletics

Director

Ruth Okafor

Launch a performance running line without a logo on screen. Make the effort the product.

The approach

A night shoot on an empty track lit by a single floodlight. High-speed for the start, a slow push for the finish, and a mix built from breath and spikes.

What we made

45s launch film
15s / 6s cutdowns
9:16 social edits
Athlete stills

The film

16:9

00:45

Starting Line

(02) — Results

1

Floodlight

8.2M

Views in launch week

+41%

Pre-orders

(03) — Stills

(04) — Credits

Crew

Producer — Alba Reyes
Director of Photography — Jonas Wirth
Movement Coach — Dee Harlow
Editor — Sam Orrell
Colourist — Yuki Brandt

Recognition

Young Director Award — Sport (shortlist)